I just got this in the mail from Aruba’s Minister of Tourism, Otma Oduber. It includes an impersonal letter and two big stickers (see photo above). Not sure how I made into their database… Certainly an effective way to introduce a new logo, but not sure if I’d use a direct mailing campaign these days.
By the way, do you like the logo and tagline? I think I had already seen both in the NYC subway.
Magica Italia is the new video commercial that is going to air in Italy to boost tourism. Prime Minister Silvio Berlusconi speaks on the background. Will this video really help tourism and convince Italians to book their summer vacation at home?
According to eMarketer, privacy concerns are not really affecting social media traffic’s growth. Personally, I think that consumers have not really fully grasped the consequences of releasing too much information online. However, marketers should take note.
Read full article at www.emarketer.com
Luxury travel has been badly hit in the past two years. Everybody talks about the “new normal”. I find this slide-show enlightening. Coping with a luxury destination on a daily basis, this is nothing new. However, it is really well put in this presentation. This 2010 looks already better than 2009, but this is a mere consolation.
This is an interesting report with valuable data. We still do not know how social networking is going to shape our businesses, but it is obvious that smart marketers cannot sit and wait. It is the era of engagement: actions speak louder than advertising and brand culture can become brand fun!
