Magica Italia is the new video commercial that is going to air in Italy to boost tourism. Prime Minister Silvio Berlusconi speaks on the background. Will this video really help tourism and convince Italians to book their summer vacation at home?
According to eMarketer, privacy concerns are not really affecting social media traffic’s growth. Personally, I think that consumers have not really fully grasped the consequences of releasing too much information online. However, marketers should take note.
Read full article at www.emarketer.com
Luxury travel has been badly hit in the past two years. Everybody talks about the “new normal”. I find this slide-show enlightening. Coping with a luxury destination on a daily basis, this is nothing new. However, it is really well put in this presentation. This 2010 looks already better than 2009, but this is a mere consolation.
This is an interesting report with valuable data. We still do not know how social networking is going to shape our businesses, but it is obvious that smart marketers cannot sit and wait. It is the era of engagement: actions speak louder than advertising and brand culture can become brand fun!
I am a news junkie. I do lots of my weekly reading on my subway commute to and from work. I was going through my copy of the Economist and my attention was totally caught in this week’s special report: “A world of connections“. The article argues that social networking is here to stay and will influence our life even greater in the future. However, what intrigued me more of this study was the graph shown on the left. The countries with the highest social networking traffic are: 1) Australia; 2) Britain; 3) Italy; 4) United States. So, this morning I conducted a little survey in the office. My Australian colleague thinks that Australia ranks first because of the remoteness of her country. This does not explain why Britain, Italy and the United States are in the top four though. It is a surprise that Italy ranks third since bandwidth penetration is relatively low and 49,9% of Italian families do not own a personal computer. Read the rest of this entry »
