This is an interesting report with valuable data. We still do not know how social networking is going to shape our businesses, but it is obvious that smart marketers cannot sit and wait. It is the era of engagement: actions speak louder than advertising and brand culture can become brand fun!
I am a news junkie. I do lots of my weekly reading on my subway commute to and from work. I was going through my copy of the Economist and my attention was totally caught in this week’s special report: “A world of connections“. The article argues that social networking is here to stay and will influence our life even greater in the future. However, what intrigued me more of this study was the graph shown on the left. The countries with the highest social networking traffic are: 1) Australia; 2) Britain; 3) Italy; 4) United States. So, this morning I conducted a little survey in the office. My Australian colleague thinks that Australia ranks first because of the remoteness of her country. This does not explain why Britain, Italy and the United States are in the top four though. It is a surprise that Italy ranks third since bandwidth penetration is relatively low and 49,9% of Italian families do not own a personal computer. Read the rest of this entry »
Video from iwikiphone.com
This coming October 13-14, I will be attending the 10th edition of the e-Tourism Summit at the Marriott Marquis in NYC with the Monaco Government Tourist Office. I am very excited to meet colleagues of other tourist offices across the US and share best practices. The program and the list off attendees sound interesting. I plan to tweet a lot, the hashtag for the event is #etsnyc. Follow me at www.twitter.com/etravelproject.
Interesting news from GoSeeTell Network: US/CA tourism organizations that have a presence on Twitter has grown to over 300. More than 70 destination accounts have over 1,000 followers.
For a complete list, please visit GoSeeTell.com
