MySwitzerland gets it right on April Fool’s Day
2 04 2009[youtube width="325" height="244"]http://www.youtube.com/watch?v=aKIqGYRuvbk[/youtube]
The Swiss Tourism Board posted a video announcing that it was seeking volunteers to join the Association of Mountain Cleaners. The video claimed, “The Association of Mountain Cleaners… makes sure that our holiday guests can always enjoy perfect mountains. Using brooms, brushes, water and muscle power, they clean the rocks of any bird droppings.”
At the end of the video, visitors to myswitzerland.com were invited to take a mountain cleaner aptitude test and submit their name for a chance to win a week’s holiday in Switzerland.
They got tons of media coverage around the world. No kidding. Simply smart!
Categories : Condé Nast Traveler, CRM, Destinations, Hotels, News, NYC & Co., Switzerland
