Not Too Much Difference Here
13 08 2010
An article on the Economist got my attention last week, but I did not have much time to post anything. You can judge for yourself (see photo on the left). Apparently the new Romania’s logo was plagiarized.
KICKING off a promotional campaign with a plagiarism scandal is not the most orthodox way to attract clients. But in Romania, it may work. On the day Romania’s “explore the Carpathian garden” tourism campaign was launched at the Shanghai World Expo, a blogger revealed that its logo—a green leaf—resembled that of a British clean-transport company. A Belgian designer then claimed to have produced the image and marketed the rights through an online library. The logo can be bought for $250 and has been used by several other companies throughout Europe.
Categories : Destinations, Romania
