http://etravelproject.com/2009/11/24/10-observations-about-the-phocuswright-conference-2009/ A frank talk on travel, destination marketing & social media Tue, 31 Jan 2012 07:22:54 +0000 hourly 1 http://etravelproject.com/2009/11/24/10-observations-about-the-phocuswright-conference-2009/comment-page-1/#comment-93 Daniele Beccari Tue, 24 Nov 2009 21:18:43 +0000 http://etravelproject.com/?p=204#comment-93 My notes from Chris Chamber's presentation: - total cost was 2.3 M AUD (1.8 M AUD year 1); - got a total of 8M UU of which only 400k from Facebook; - 2.8% of visitors submitted a video application (which would mean 200k videos? but then he said they got 34000 videos which is not consistent but still great in my opinion); - 70% of videos have been approved by up to 40 people screening; - most important: they planned the campaign for 1 year = no improvisation; - received coverage for about 390 M AUD in media space; - still too soon to measure tangible returns. My notes from Chris Chamber’s presentation:
- total cost was 2.3 M AUD (1.8 M AUD year 1);
- got a total of 8M UU of which only 400k from Facebook;
- 2.8% of visitors submitted a video application (which would mean 200k videos? but then he said they got 34000 videos which is not consistent but still great in my opinion);
- 70% of videos have been approved by up to 40 people screening;
- most important: they planned the campaign for 1 year = no improvisation;
- received coverage for about 390 M AUD in media space;
- still too soon to measure tangible returns.

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