The status of the US travel industry and CVBs
23 04 2009
Credits AdAge
Great article that analyzes the status of the US travel industry and CVBs from AdAge.
Recession Expected to Dent $668 Billion U.S. Travel Market 7.5% This Year [...]
Last year, some 27 states increased their budgets and 21 decreased them (West Virginia and Alaska spent too little to measure). This year, however, most are trying to do more with less.
Regardless of budget, the recession has forced all state tourism organizations to re-examine their marketing efforts and innovate by turning to new targets, new media, new partnerships or a combination of all three.
More at AdAge.com
