Destination marketing and social networking

8 10 2007

Since most tourism boards are spending more effort and money in promoting inbound tourism, its much neglected cousin, domestic tourism, stands to gain from social networking sites where members are promoting local destinations via invitations to local events by other members.

Through social networking, new bonds are made and travel queries are answered promptly, with local economies benefiting greatly from this. This may result in the growth of travel “minipreneurs”, where locals provide on the ground tourism services often involving a fee. Websites like WAYN and virtualtourist.com have regular real-life meetings organised by its members to socialise, find new travel companions or simply to meet up with fellow members who are passing through town.

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2 responses to “Destination marketing and social networking”

8 10 2007
Brian (11:17:09) :

Social networking might be a trend, but it is already shaping all our businesses.

11 10 2007
Travel Marketer (13:57:42) :

The way to go if you are working on a small budget.

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