eTravel Project

The new Squibb Bridge and Park in Brooklyn is the perfect example of how to turn an attraction into a destination within a destination.

Quality travel blogs are hard to find. This infographic helps with the clutter out there.

The State of Travel Blogging 2013 – An infographic by FHR

If you are responsible for a country or destination brand, read on.

As cheap air travel and the package tour (as well as the devaluation of the Spanish Peseta and the abolition of currency controls in the UK) helped jump start international travel in the 1960s, 1970s and 1980s, the world was still a fairly predictable place and countries were, on the whole inhabited mainly by citizens of that country and not by the multicultural citizens living in most cities today.

Moreover, due to the social and economic structure of Western countries, consumers were only just beginning to have disposable income that allowed them to experience the concept of leisure time.

At the same time, mass media was becoming increasingly influential as consumers purchased more and more TVs and radios.

So, with more disposable income, more leisure time and the establishment of commercial television, it was now possible to reach large swathes of a population reasonably quickly and relatively inexpensively.

In this environment countries put their faith in creativity to build brands, hoping that an exotic image, tagline or promotion would resonate with prospects and increase visitor arrivals.

And generally, because of the cultural and social predictability of countries, the same message could be used to communicate with everyone.

Moreover, with few conduits to increasingly wealthy consumers who had more disposable income than ever before and with limited competition in the market place, this type of creative driven branding often raised the profile of countries enough to attract visitors.

Countries and destinations such as Spain, the UK, Kenya, Florida, Greece, The Algarve, Singapore and Italy as well as many other destinations used this approach. And in this mass market economy, mass media – TV, Print, Outdoor, with its huge reach, was the logical vehicle to enhance the impact of creative-driven branding with reach and repetition.

Read more at brandconsultantasia.com

When freedom of speech trumps politically correctness, common sense rests in peace. There is no translation for cheese-steak in Italian, does it translate differently in any other language? Nobody would think to order a cheese-steak sandwich calling it in any other way. Why does Geno’s Steaks in Philadelphia feel the need to state this? R.I.P. Joey Vento (he aimed the sign at the Mexicans in the neighborhood).

PRESS 1 FOR ENGLISH
PRESS 2 FOR DEPORTATION

THIS IS AMERICA

WHEN ORDERING, PLEASE SPEAK ENGLISH

Down below

I AM MAD AS HELL
I WANT MY COUNTRY BACK

From what, whom? Is your country only yours?

Sorry, I was not aware that the controversy already happened in 2006. To have the sign still there is freedom of speech – I guess…

Probably yes. Look at this graph from eMarketer below.

Apps aren’t always the answer to engaging with consumers on mobile devices—especially when it comes to m-commerce. According to research from rich media company Zmags, very few Americans prefer to use mobile apps for shopping activities. Instead, consumers strongly prefer purchasing through web and mobile browsers.

For more information, please visit www.emarketer.com